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Museum of Sex


Art Direction, Graphic Design 
Creative Partner: Genaldri Tjahjadi
In its mission to encourage open discourse, the Museum of Sex hosts educational exhibitions that feature a variety of sexual preferences and subcultures. In the last couple of years, numerous public schools have suspended sex education lessons in response to the curriculum backlash. Government control and limited sex education impede our understanding and decision-making regarding our bodies, sexual health, and relationships, resulting in a knowledge gap that hinders wise choices. 

The Problem:
How can the Museum of Sex empower individuals and bridge the knowledge gap caused by limited sex education? 

Our Findings:
Knowledge is power, and when it comes to understanding and embracing our sexuality, access to comprehensive and accurate information is crucial. 

Our Solution:
By positioning the Museum of Sex as a primary and credible source of sex education, we empower young individuals to make informed decisions and embrace their sexuality confidently. 



For Fox’s Sake


The Museum of Sex will act as a facilitator and collaborator, providing resources and expertise to address questions and concerns related to sexual literacy. By leveraging the museum's credibility, the campaign aims to position it as a go-to institution for accurate information and guidance on sex education. Targeting Gen Z, the campaign will leverage the influence of Julia Fox to open up dialogues around sex, encouraging young people to share their concerns, questions, and experiences.




Why Julia Fox?

 
Authenticity: 
Julia Fox has been open about her own experiences and journey with sexuality, making her a relatable and authentic voice on the subject.

Breaking Barriers: 
As a public figure, she can use her platform to challenge misconceptions, encourage open dialogue, and promote a more inclusive and accepting society.

Positive Role Model: 
Julia Fox can serve as a positive role mOOel, empowering young individuals to embrace their sexuality confidently and make informed decisions. 




To initiate conversations about sex, the campaign will set up a couch in the middle of a park, creating a creative and interactive space. This disruptive setup will attract attention and spark curiosity especially because Julia Fox will be there encouraging passersby to engage in conversations, ask questions, and explore different aspects of sexual intimacy in a comfortable and non-judgmental environment. 

To promote education and reduce stigma, For Fox's Sake will collaborate with experts in the field of sex education. By featuring these experts in webinars, panel discussions, and online Q&A sessions, the campaign will leverage their knowledge and experience to provide credible information, address common misconceptions, and reduce the stigma surrounding sex.