Museum of Sex

Art Direction, Graphic Design
Creative Partner: Genaldri Tjahjadi

The Museum of Sex seeks to bridge the knowledge gap in sexual education by providing a space for open discourse and learning. With many public schools suspending sex education due to curriculum backlash, government restrictions have limited access to essential knowledge about bodies, sexual health, and relationships. This lack of education hinders informed decision-making and fosters misinformation.

To address this issue, the Museum of Sex positions itself as a primary and credible source of sex education. By offering comprehensive and accurate information, the museum empowers individuals—especially young people—to make informed choices and confidently embrace their sexuality.

For Fox’s Sake

The Museum of Sex will act as a facilitator and collaborator, providing resources and expertise to address questions and concerns related to sexual literacy. By leveraging the museum's credibility, the campaign aims to position it as a go-to institution for accurate information and guidance on sex education. Targeting Gen Z, the campaign will leverage the influence of Julia Fox to open up dialogues around sex, encouraging young people to share their concerns, questions, and experiences.

Why Julia Fox?

Authenticity:
Julia Fox has been open about her own experiences and journey with sexuality, making her a relatable and authentic voice on the subject.

Breaking Barriers:
As a public figure, she can use her platform to challenge misconceptions, encourage open dialogue, and promote a more inclusive and accepting society.

Positive Role Model:
Julia Fox can serve as a positive role mOOel, empowering young individuals to embrace their sexuality confidently and make informed decisions.

To initiate conversations about sex, the campaign will set up a couch in the middle of a park, creating a creative and interactive space. This disruptive setup will attract attention and spark curiosity especially because Julia Fox will be there encouraging passersby to engage in conversations, ask questions, and explore different aspects of sexual intimacy in a comfortable and non-judgmental environment.

To promote education and reduce stigma, For Fox's Sake will collaborate with experts in the field of sex education. By featuring these experts in webinars, panel discussions, and online Q&A sessions, the campaign will leverage their knowledge and experience to provide credible information, address common misconceptions, and reduce the stigma surrounding sex.