For the KESIMPTA campaign featuring Jamie Lynn Sigler, we leveraged social media ads and stories to create an authentic, relatable narrative that resonated with those living with relapsing MS. Jamie’s story—about moving from silence to self-advocacy—felt deeply personal and empowering, making her the perfect voice for the brand.

The ads highlighted two key messages: the importance of speaking up about MS and finding a treatment that fits your life. By showcasing Jamie’s journey and her experience with KESIMPTA, we tapped into real emotions—strength, relief, and confidence—which helped drive engagement and connection with the audience.